Enhancing Communication and Engagement at Goodwill of Western and Northern Connecticut

Communication Gap: Limited Tools and Insights

Patrick Jones, Development and Marketing Manager at Goodwill, oversees the organization’s internal communication systems. Before adopting OurPeople, the team relied on a basic text messaging platform that lacked analytics and insights. This limited their ability to measure engagement and evaluate the impact of their communications.

As Patrick noted, "There was no insight after the click of send". The labor-intensive process of managing separate communications for different channels further compounded the inefficiencies. When the contract with their previous provider ended, Patrick sought a solution that could address these limitations and streamline internal communications.

Seamless Integration with OurPeople

Patrick selected OurPeople for its multi-channel messaging capabilities, robust analytics, and ease of use. The onboarding process was seamless, with helpful support from the OurPeople team, who ensured smooth integration with Goodwill’s HR and payroll systems.

Marketing and HR teams at Goodwill, who manage significant messaging needs, quickly adopted the platform, finding it user-friendly and efficient.

Key Benefits
Since implementing OurPeople, Goodwill of Western and Northern Connecticut has experienced significant improvements:

1. Time and Cost Savings
   • OurPeople allows the team to send messages across multiple channels - text, email and app - from a single platform, eliminating the need to manage separate systems.
   • This efficiency has saved both time and money for the organization.
2. Improved Employee Engagement
   • With analytics capabilities, Goodwill has seen increased click-through and read rates.
   • While specific metrics from before the transition were unavailable, the organization has noted a clear improvement in engagement levels.
3. Enhanced Cultural Connection
   • OurPeople enables better communication with Goodwill's geographically dispersed workforce, fostering a sense of connection and alignment across the organization.
4. User-Friendly Interface
   • Employees have found the platform easy to learn, use, and train others on, making adoption quick and effective.
5. Feedback-Driven Development
   • Patrick appreciates that the OurPeople team listens to user feedback and is proactive in making updates and improvements.
6. Interactive Features
   • The ability to ask employees questions and gather insights has been a particularly useful tool for engaging the workforce.

Looking Ahead
Patrick is excited about upcoming updates to the OurPeople interface and plans to explore additional features, such as survey tools and team chat functionalities, to further enhance engagement and internal communication.

Overall, Patrick and the Goodwill team have found OurPeople to be an invaluable tool for improving communication, streamlining operations, and fostering a stronger sense of organizational unity.

“The integration into our company was very seamless, the customer service is great as you always listen. It is very user-friendly and easy to learn how to use, and train people on it. And it is always evolving.”
Patrick Jones, Development and Marketing Manager, Goodwill of Western and Northern Connecticut

Goodwill’s experience highlights how organizations with large, distributed teams can leverage OurPeople to transform internal communications, boost engagement and create a connected and motivated workforce.