Customer story

Serco Leisure

Simple, secure and speedy!

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Posted in: Health and Fitness

Overview

Serco provides leisure services on behalf of community leisure trusts, local authorities, universities, and sporting associations such as Sport England. Our facilities include national sports complexes, outdoor activity venues, community leisure centers, gyms, swimming pools, water sports, tennis courts, golf courses, and conference centers.

Headquarters

Leicester, UK

Locations

50

Team size

50,000 +

Turnover

£50m+

Serco Leisure

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Challenge

Running over 45,000 children’s swimming classes a year, helping them to lead healthy, active lives, is no mean feat. To pull it off with professionalism, Serco Leisure requires impeccable communication at the heart of its organization.

Solution

Serco Leisure, which manages over 50 leisure facilities across the UK, began using OurPeople in September 2018 at its centers in Maidstone and Birmingham. Following a three-month trial, it was so impressed with the simple, effective tool that it rolled-out the use of the App to its entire leisure business.   We researched business communication tools and OurPeople stood out, delivering on GDPR compliance and much more. It offered Serco Leisure the perfect solution for all our internal communications needs.”

 

Predominantly, Serco Leisure is using the App for engaging remote teams, keeping them up to date on news within the business as a whole and at specific sites. It is also proving valuable as a means of covering shifts at short notice to ensure that classes run smoothly when instructors are ill. The staff at Serco Leisure have given their thumbs-up to the new communication tool, which solves the problem of ‘ping fatigue’. Using WhatsApp for both business and pleasure can be confusing and it’s hard to distinguish ‘relevant for me’ messages among the deluge of banter that is widely distributed.                                                 

Using OurPeople has solved our data security concerns by replacing WhatsApp with a communcations tool specifically designed for business use. Our internal communications are now GDPR compliant and we have eliminated the risk of penalties.

We are also delighted with the way the App is bringing Serco Leisure’s frontline workforce together. It is helping us to create a stronger community, where part-time and freelance staff feel included and informed. We believe this has a knock-on effect, motivating staff to provide an excellent service to customers at our leisure facilities.

Results

Serco Leisure has found that using OurPeople has achieved its primary goal of bringing GDPR compliance to all communications. It has also had a positive effect on employee wellbeing by making each member feel involved in company and site-wide news.

Kate explains: “Using OurPeople has solved our data security concerns by replacing WhatsApp with a communications tool specifically designed for business use. Our internal communications are now GDPR compliant and we have eliminated the risk of penalties. “We are also delighted with the way the App is bringing Serco Leisure’s frontline workforce together. It is helping us to create a stronger community, where part-time and freelance staff feel included and informed. We believe this has a knock-on effect, motivating staff to provide an excellent service to customers at our leisure facilities.

“Our colleagues in the wider Serco group have been alerted to the potential of OurPeople to vastly improve internal communications. We have begun discussions with Serco Environmental Services to see if OurPeople could achieve similar success in its teams.”
 

Key stats

672k+

Broadcasts seen

70k+

Chat messages sent

10k+

Classes covered

"OurPeople stood out, delivering on GDPR compliance and much more. It offered Serco Leisure the perfect solution for all our internal communications needs."

Kate McKnight

Head of Aquatics