How Whites Foodliner used OurPeople for communication and building team rapport

Adopting a communications platform for the family business wasn’t something that Jordan White, a third-generation grocer, had ever considered. However, whilst attending a business networking group about two years ago, communication tools came up for discussion. White was intrigued, Googled communication platforms, and found OurPeople. Since then, his company hasn’t looked back. His employees are a disparate group, spread across seven locations often geographically hours apart from each other. Many of them have never met face to face but, by adopting OurPeople into the fabric of their company communications, they are now closer than he could ever imagine.

Multiple Daily Usage 

Staff members, particularly supervisors and managers are using OurPeople multiple times a day. They have utilized the Chat function and created different manager groups for each section of the store – such as produce, medicine lodge, point of sale, and deli bakery - so section-specific managers can communicate with each other across stores. Again, relationships have been developed through this function, regardless of distance and it has encouraged friendly competition between stores as they share results. Sales results can be easily communicated between the leadership group keeping everyone up to date on performance and growth. Broadcasts are a feature they use monthly to communicate in-store events, letting employees know about updates on the website and even ensuring every staff member is aware of the seasonal time change so everyone shows up for work on time. At OurPeople we listen to our clients and regularly take on feedback. This was the case with the feedback we received from some of the team at White’s. They wanted to be able to add multiple images to the Chat function. Having taken this feedback on board we will be rolling out this upgraded function in the next week.

What is apparent with the employee structure of White’s is that it doesn’t have universal adoption across all staff. Part-time checkers and shelf stockers are not utilising the app but this doesn’t concern White. He is more than impressed that the app has enabled quick communication between all people who work in the corporate team, core leadership, or supervisory roles. He needs his store managers and corporate heads to be communicating and that’s what OurPeople facilitates. Another great resource built into the functionality of the app allows for previous information to be stored for future reference. At White’s, they’ve found it particularly useful to go back to recall a certain piece of information such as a recipe that has been shared previously. This repurposing of information saves them time and money.

The constant communication and sharing of ideas have built a rapport between stores that wasn’t there before. The camaraderie that has developed has only benefitted the company, bringing it closer together and more efficiently. For example, a frozen food section manager can take a picture of the frozen food section in their store and share it with all the other frozen food managers in the different stores using their group Chat function. Each manager can then give valuable feedback, whilst also replicating ideas in their store. The simplicity of the app is what adds to this success. 

The adoption of OurPeople led to improved communication among corporate teams, core leadership, and supervisory roles, eliminating the need for universal adoption across all staff. The platform facilitated relationships and friendly competition between stores, with leaders sharing sales results and in-store events. The app's functionality allowed for the storage of previous information, saving time and money by enabling easy retrieval of important details. The constant communication and idea-sharing built a rapport between stores, fostering camaraderie and making the company more efficient. The simplicity of the app contributed to its success, allowing managers to easily share pictures, replicate ideas, and give valuable feedback, ultimately making the company a tighter-knit group according to Jordan White.